Sanitarium Health Food Company’s Weet-Bix has been named Australia’s favourite trade mark following an online vote conducted by IP Australia as part of the Centenary of Trade Marks celebrations.
“We all have a favourite trade mark or a brand that evokes a memory or can be associated with a particular time of our life,” said Parliamentary Secretary to the Minister for Industry, Tourism and Resources, the Hon Bob Baldwin as he announced the result this week.
“I know I have many favourites, and Weet-Bix is certainly one of them. Just about every Australian kid has grown up on Weet-Bix. It is certainly embedded in our culture and is instantly recognisable as a great Australian product.”